Alice Chera, CPCC, PCC
Coach & Consultant
I thought I knew exactly who I was. I was wrong — and that changed everything.
For most of my early adult life, I was certain I had myself figured out. I was a wife, a mother of four, deeply devoted to my family — and I believed I knew my limits. I had unknowingly built a life inside a box I didn’t even know existed.
Then I discovered coaching.
What started as a path to help other people grow quickly turned into one of the most profound personal awakenings of my life. I realized I had been believing lies my own brain was telling me — about who I was, what I was capable of, and what I deserved. And if someone like me, who had done so much inner work, could be that blind to her own potential... how many other women were living the same way?
That question has driven my work ever since.
For over 15 years, I’ve helped women stop stressing, shrinking and start seeing themselves clearly.
My clients are some of the most capable, caring, and creative women I know. They’re sensitive and smart. They take their lives seriously. They’re often already doing more than they give themselves credit for — yet they struggle to see their own gifts. They’re hard on themselves when life gets overwhelming. They want to do better, be more, give more.
Sound familiar?
What I know — from my own life and from years of working alongside women just like you — is that the story your brain is telling you about yourself is often not the truth. And when you learn how your mind and body actually work, something shifts. You stop fighting yourself. You start becoming yourself. I’d love to help you do that.
A little more about me:
I trained with the Coaches Training Institute and have been coaching for over 15 years. I’m also a wife, mom, grandmother of nine who likes to read, write, and lead thoughtful discussions — and someone who believes deeply that laughter and good relationships are non-negotiable. My family and friendships are my greatest joy — and that full, rich life is something I want for every one of my clients too.
